AccuData
Integrated Marketing Privacy Policy
Last amended: January 1, 2020
AccuData Integrated Marketing (“AccuData”) provides
a variety of data, marketing, hygiene, and analytics products (the “Services”)
designed to help for-profit and not-for-profit organizations market their own
products and services or to assist their end user customers in marketing their
products and services. Our solutions,
many of which are described on this website, are used via direct mail, email,
online and other marketing channels.
We take very seriously the privacy interests of the
individuals whose information we handle and maintain in our database. We provide this Privacy Policy (“Privacy
Policy”) to explain how we use and manage information, and what rights
consumers have to control how their information is
used in marketing. We
also operate corporate websites, designed for our own customers and prospective
customers, and others who want to learn about our services.
1. Information That We Collect and Use in Our
Services
In order to provide our Services, we receive data,
including personal information, from a variety of sources, including national
data compilers and our own customers.
We refer to the information that we collect and process throughout this
Privacy Policy as “Information” or “the Information.”
Business
Contact Information. The following
information pertaining to you and your business is collected including:
•
Name
•
Company Name
•
Job Title
•
Email Address
•
Postal Address
•
Phone Number
•
The domain name and IP address of a user’s web
browser, along with a time stamp and other information about a user’s browser
or device.
•
Information about what content and pages users access, utilize or visit on our website, or how they
interact with our content – for instance, if they spent a certain amount of
time reviewing a particular blog post or description of particular services.
•
Contact information that you provide, which could
include (for instance) survey information, sign-up information (e.g., if you
sign up for events or newsletters), requests for information, mailing addresses
and email addresses.
•
If we collect Information from “offline” sources
– such as if you provide us your business card at a trade show – we will
maintain that information and use it for marketing and business purposes as
well.
Consumer
Information. Consumer Information we
procure or that is provided to us by our customers includes various identifying
and demographic information about individuals and households. It often includes personal attributes such as
name, gender, age, and contact information.
It may also include information such as:
•
Personal interests and hobbies;
•
Financial information such as household income
range.
•
Information about transactions, such as
purchases, that consumers have engaged in.
AccuData also receives information through this
website (and any other website we operate).
We describe this information in Section 6.
2. How We Use the Information We Collect or
Receive
AccuData uses the Information for various purposes,
including the following.
As Part of Our Services
• Data Marketing Services. Our Services include providing marketing
information to our customers, generally regarding which customers or
prospective customers are most likely to be interested (or disinterested) in
certain offers. Similarly, we help our
customers identify and understand their customers better by providing insights
about them. Our customers include (but
are not limited to) agencies, marketers, reseller partners, and colleges and
universities.
• Additional Marketing Services. Other Services we may sometimes provide to
our customers (or that they may provide to their own customers), which may
overlap with or supplement the above, may involve (a) assistance in targeting
and optimizing of direct mail and email campaigns, display, mobile and social
media marketing; (b) measuring the effectiveness of online or offline ad
campaigns by determining which messages are most likely to be seen or opened by
which types of consumers, or which types of ads are most likely to lead to
purchases; (c) analyzing and optimizing our customers’ (or their service
providers’) proprietary databases; or (d) providing data “hygiene” services,
which is how companies update and/or “clean” their databases by either
verifying, removing or correcting old, incorrect or outdated information.
To Operate Our Services
We use your information as a prospect or as our
customer to help us personalize and continually improve your query/count and
order experience with us. We also use your information to notify you of other
AccuData products and services that might interest you. We do not sell, rent or
trade, or share your business contact information with other companies for
their own marketing purposes.
3. How
We Share Information with Third Parties
AccuData may share the Information with marketing
services, platforms and service providers that we retain, in order to provide
the Services we have described above (or other
services we may add) and as described below.
This includes:
• Customers: As described above, we license the
Information in various ways to our customers (and sometimes to partners and
resellers, who license the Information to their customers), when we provide our
Services.
• Partners: We also may share the Information, including
personally identifiable information, with business and data partners for related
services to provide more tailored targeted marketing, advertising, and
communications. Likewise, we may do so for analytical purposes, including to
help these other parties measure campaign performance, inform future campaigns,
or to handle, analyze, or segregate this Information on our or our customers’
behalf.
• Service Providers: We share the Information with a variety
of service providers in order to operate, protect and advertise our Services
and maintain our website(s). For
instance, we may share the Information with tech and customer support
providers, marketing and advertising providers, other data providers (such as
to enhance, perform hygiene on or verify our Information), security vendors,
payment vendors (as to our business to business information), and other
companies that help us deliver or develop Services.
• Corporate transfers: If AccuData, its stock or its significant
assets are acquired by or merged into another entity, our information will be
transferred to that entity, and may be shared during due diligence in
anticipation of any such transaction.
• Affiliates, parent companies and
subsidiaries: AccuData may share
some or all of the Information in our possession with
any affiliated or subsidiary companies (if we ever have any).
• As required by law or to protect any person
or entity: AccuData may disclose
Information if we believe that such disclosure is necessary to (a) comply in
good faith with relevant laws or to respond to subpoenas or warrants served on
us; or (b) to protect or otherwise defend the rights, property or safety of
AccuData, our customers, or any other person or entity.
4.
Your Marketing and Data Management Choices
You may “opt out” of our marketing database by
submitting an “opt out” request via our secure online webform. You also may contact us
directly at (800) 371-7080 or privacy.compliance@accudata.com. When you choose to “opt out” through either
of these methods, please provide your current address, your email address, and
any prior home or email addresses along with your desired request for
action. Or, if you prefer, you can
contact us directly by mail at:
AccuData Integrated Marketing, Inc.
Attn: Privacy
5220 Summerlin Commons Blvd., Suite 200 Fort Myers,
FL 33907
We will process your request within 30 days from the
time we received the request, or sooner where required by law.
• If
you would like to opt out of direct mail advertising in general, we recommend
that you visit the DMA Choice website, at dmachoice.thedma.org. The DMA Choice service is managed by the
ANA (Association of National Advertisers) and allows you to follow a few easy
steps to ensure that your marketing preferences are honored. Many of our partners will only accept
requests directly from you, and our Consumer Name Removal Guide contains
the information that you will need.
• If
you wish to opt out of online targeted ads (sometimes referred to as “interest-based”
or “personalized” advertising), you can also visit the opt-out portals operated
by the industry groups the National Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA), and
you can learn more about how those opt-outs work on those linked web
pages. Please note that these online
opt-outs are cookie-based. Thus, if you
browse the web from multiple browsers or devices, you will need to opt out from
each browser and/or device, and for the same reason, if you change browsers or
clear your browser cookie cache, you will need to perform this opt-out function
again. Opting out in this way will not
prevent you from seeing all types of online ads; it generally will prevent
targeted ads customized to what advertisers think may be most likely to be
relevant and of interest to you.
• If
we market to you by email, in our corporate capacity – such as if you are a
customer or prospective customer of ours and we send information about our
Services -- you may “unsubscribe” from our marketing emails through a link
placed in the emails.
5. Cookies and Similar Technologies
Cookies and How We Use Them
AccuData and its business partners use certain
industry-standard technologies, including cookies and similarly functional
technologies, which we describe below.
(We use these technologies on our website, for instance, and our
partners may use these technologies in their own marketing services.)
We may work with third parties to provide or enhance
our services (e.g. for purposes of tailoring ads, or placing browser cookies),
or to offer marketers ways to access or use our Information, often in
de-identified form. These partners may
set and access their own cookies, pixel tags and similar technologies on your
device, which may have cookies with varying expiration periods. Those partners
may, likewise, collect various types of information about your browser, device,
or browsing activities through use of these cookies.
Cookies, in turn, are small data files that contain
a string of characters, such as a unique browser identifier. Cookies are stored
on your computer or other device and act as tags that identify your device. Our
(or other companies’) servers send your device a cookie when you visit a
website. A pixel tag (also commonly known as a web beacon or clear GIF) is an
invisible 1 x 1 pixel that is placed on certain web pages. When you access web pages (such as the
website of a marketer), pixel tags may generate a generic notice of the visit
and permit our partners (or sometimes, us) to read the cookies that a
respective company or server has deployed.
Pixel tags are used in combination with cookies to track the activity on
a site by a particular device. When you turn off cookies, pixel tags simply
detect a given website visit.
We or our service providers, and other online
marketing platforms that we or they work with, may use cookies to, among other
things, “remember” you, determine visitor patterns and trends, collect
information about your activities on our clients’ sites, or interact with the advertising
you see. Cookies are used in this way
to provide relevant content to you and replace non-relevant communications with
ads that better match your interests.
Disabling Cookies
Most web browsers are set up to accept cookies. You
may be able to set your browser to warn you before accepting certain cookies or
to refuse certain cookies. However, if you disable the use of cookies in your
web browser, some features of our website and other services may be difficult
to use or become inoperable.
6. Data Collected Through Our Corporate
Website
Information Collected
AccuData collects information from users of our
website(s) (including any page on which this Privacy Policy is posted),
including:
•
The domain name and IP address of a user’s web
browser, along with a time stamp and other information about a user’s browser
or device.
• Information
about what content and pages users access, utilize or
visit on our website, or how they interact with our content – for instance, if
they spent a certain amount of time reviewing a particular blog post or
description of particular services.
• Information,
including personally identifiable and contact information that you provide,
which could include (for instance) survey information, sign-up information
(e.g., if you sign up for events or newsletters), requests for information,
mailing addresses and email addresses.
How AccuData uses the Information We Collect
Through Our Website We use the Information we collect through our
website(s) to do the following:
• Create
and manage your unique user account.
• Provide
Services to you.
• Respond
to and communicate with you (including news and updates about our services).
• Send
you offers and ads for products and services of partner brands, or other offers
we believe may be of interest to you, such as invitations to events and
webinars.
• Perform
data analysis (including market research).
• We
may combine the Information with other information we obtain from third
parties, publicly available sources, and any other product or service we
provide in order to further improve the relevance and effectiveness of products
targeted offers, and advertisements, including (but not limited to), those
provided on or through our services.
• We
may use IP addresses to help diagnose problems with our servers and to
administer our website(s). We also may
use IP addresses to help identify visitors to our website(s) for the duration
of a session and to gather demographic information about our visitors. We may
use clickstream data to determine how much time visitors spend on each web page
of our website(s), how visitors navigate through the website(s), and how we may
tailor our website(s) to better meet the needs of our visitors. We also use
this Information for compliance with our legal obligations, policies and
procedures, including the enforcement of our Terms and Conditions.
• If
we collect Information from “offline” sources – such as if you provide us your
business card at a trade show – we will maintain that information and use it
for marketing and business purposes, as well.
How AccuData Shares the Information We Collect
Through Our Websites
We may sometimes share or otherwise disclose the
Information we collect about you, as described in this Privacy Policy or
otherwise disclosed to you when you provide us with the information, as
follows:
• We
may share the Information with service providers who help us deliver the
services you request or we provide. For instance, we share the Information with
tech and customer support providers, marketing and advertising providers, other
data providers (such as to enhance or verify our Information), security
vendors, payment vendors (as to our business to business information), and
other companies that help us deliver or develop Services.
• We
may share the Information to communicate with you and market to you, including
through email, direct mail or display media.
• We
will disclose your PII (or other Information) if we believe in good faith that
we are required to do so by law, regulation or other government authority or to
protect the rights, safety or property of ourselves or any person or entity. We
may also cooperate with law enforcement agencies in any official investigation
and we may disclose any Information to the requesting agency in doing so.
• If
we or all or substantially all of our assets are purchased by another company
(such as in a merger, consolidation, restructuring, the sale of stock and/or
assets, or other corporate change or financing transaction), the Information in
our possession will likely be transferred to the successor entity. We also may share the Information during the course of any due diligence process.
Our website(s) uses cookies and similar technologies,
both for its internal and operational purposes and to market to you (such as to
retarget ads to you when you visit other sites across the Internet).
7.
Links
This website may provide links to other websites that
AccuData thinks users will find interesting or useful. AccuData is not
responsible for the privacy practices of these other sites or companies.
8.
Security and Data Integrity
AccuData takes steps to help ensure that the data we
possess is housed and transmitted securely. This may include various types of
physical and electronic security, including firewall protections, encryption,
hashing or truncation of data, and access controls to personal
information. While neither we nor any
platform can guarantee 100 percent safety from hacks or illegal intrusion, we
employ efforts that are designed to ensure that this does not occur.
8.
Changes to this Privacy Policy
From time to time, we may update this Privacy
Policy. Any changes to it will become
effective when it is posted to our website.
Please check back to learn of any changes to this Privacy Policy.
10.
Storage of Information in the United States
If you are accessing our website from a location
outside of the United States, your connection will be through and to servers
located in the United States and all Information you provide will likely be
processed and securely maintained in our web servers and internal systems
located within the United States. (We
likewise generally store the Information used in our Services in the United
States.) Thus, you should be aware that
in accessing this website or otherwise communicating with us, the information we
collect or receive from you may be subject to laws with lesser or different
privacy standards than those in your own country (such as if you are in a
country located in the European Union).
11.
Contact Us
AccuData has a designated privacy contact. If you have questions related to this Privacy
Policy, or regarding our products or services, please contact us:
Privacy Officer
AccuData Integrated Marketing, Inc.
5220 Summerlin Commons Blvd., Suite 200
Fort Myers, FL 33907
Email:
privacy.compliance@accudata.com
ADDENDUM FOR
CALIFORNIA RESIDENTS
California
Privacy Rights
Last amended: January 1, 2020
NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS]
- CALIFORNIA CONSUMER PRIVACY PROTECTION ACT
The California Consumer Privacy Act
of 2018 (“CCPA”) provides certain rights to residents of California.
This section of the Privacy Policy applies if you are a
natural person who is a resident of California
(“California Consumer”) and uses our Services. This Addendum supplements the information in
the
Privacy Policy. However, this Addendum is
intended solely for, and is applicable only as to, California Consumers: if you are not a California Consumer (or a
resident of California), this does not apply to you and you should not rely on
it.
In the below tables and sections, we describe (as required by
the CCPA):
1. Our Collection of Personal
Information –
the types of Personal Information (which the CCPA defines broadly) that we
collect, the types of sources we collect it from,
2. Our Disclosure and Sale of Personal
Information –
the types of recipients to whom we disclose or sell Personal Information.
3. Our Business Purposes – our
business purposes for (a) collecting and (b) sharing Personal Information,
which are generally the same.
4. Your California Privacy Rights and Choices – what rights you have under the
CCPA, for instance, to request that we “opt out” your information from our
marketing database (also called “do not sell” rights), or to request categories
and personal information that we may have collected about you.
The following sets forth the categories of information we
collect and purposes for which we may use California Consumers’ personal
information:
1. OUR COLLECTION OF PERSONAL INFORMATION
Depending on how you interact with us, we may collect about
you the categories of information summarized in the table below. The following
table also describes how we collect and use such categories of information.
Category
|
Categories of Sources
|
Identifiers, e.g.,
name; alias; postal address; telephone number; email address.
|
• Data compilers and consumer data
resellers. Consumer goods retailers,
informational and retail websites, public records and other publicly
available sources, content publishers, non-profit organizations, business-to-
|
|
business companies, consumer surveys and survey
companies, affiliate networks. (Note
that above categories may be overlapping in nature.)
• Advertising networks, data
analytics providers, operating systems and platforms and social networks.
• Corporate affiliates.
(Collectively, “Commercial
Data Sources.”)
•
Government sources such as U.S. Census Bureau.
|
Characteristics of
protected classifications under California or US law
E.g., race; color; religion; sex/gender;
marital status; medical condition; military or veteran status; national
origin; ancestry; self-reported health information.
|
Commercial
Data Sources.
|
Commercial or
transactions information
E.g., records of personal property,
products or services purchased, obtained, or considered, or other purchasing
or consuming histories or tendencies.
|
Commercial
Data Sources.
|
Internet or other electronic network
activity information
E.g., browsing history; search history;
online interests, such as information about categories of consumer interests
derived from online usage; and information on a consumer's interaction with a
website, application, or advertisement.
|
Commercial
Data Sources, Digital Marketing Service
Providers
|
Geolocation data
|
Commercial
Data Sources, US Postal Service.
|
Professional or employment-related
information
E.g., current or past job history or
performance evaluations.
|
Commercial Data Sources
|
Inferenced Categories
E.g., Inferenced consumer interests
|
Commercial
Data Sources
|
2. OUR DISCLOSURE AND SALE OF PERSONAL INFORMATION
We will share the information collected from and about you as
discussed above for various business purposes, with service providers and with
third parties including our customers.
The chart below describes how and with whom we share or disclose
personal information, and whether (based on the CCPA’s definition of “sell”) we
believe we have “sold” a particular category of
information in the prior 12 months.
Category
|
Categories of Third Parties We Share With
|
Whether We “Sold” This
Category of Personal
Information in the Last 12
Months
|
Identifiers, e.g.,
name; alias; postal address; telephone number; email address
|
Data compilers and consumer data resellers, consumer
goods and other consumer retailers, informational and retail websites,
content publishers, non-profit organizations, food vendors, apparel vendors,
business-to-business services and organizations, consumer surveys and survey
companies, affiliate networks and government entities, including military
services.
In addition, advertising networks, internet service
providers, data analytics providers, operating systems and platforms and
social networks.
(Collectively, “Commercial Data Recipients”)
|
Yes
|
Characteristics of protected classifications under California or US
law, e.g., race; color; religion; sex/gender; marital status; medical
condition; military or veteran status; national origin; ancestry; selfreported health information. (Data may be
inferenced.)
|
Commercial Data Recipients.
|
Yes.
|
Commercial or transactions information, e.g., records of personal property,
products or services purchased, obtained, or considered, or other purchasing
or consuming histories or tendencies.
(Data may be inferenced.)
|
Commercial Data Recipients.
|
Yes.
|
Internet or other electronic network activity information, e.g.,
browsing history; search
|
Service Providers (see below).
|
Yes.
|
history;
online interests, such as information about categories of consumer interests
derived from online usage; and information on a consumer's interaction with a
website, application, or advertisement.
|
|
|
Geolocation data
|
Service
Providers, Commercial Data Recipients.
|
Yes
|
Professional or employmentrelated information. E.g., current or past job history or
performance evaluations.
|
Commercial
Data Recipients.
|
Yes.
|
Inferenced Categories
E.g., Inferenced consumer interests
|
Commercial
Data Recipients.
|
Yes
|
We also may share any of the personal
information we collect as follows:
Sharing for Legal
Purposes: In addition, we may share personal
information with third parties in order to: (a) comply with legal process or a
regulatory investigation (e.g. a subpoena or court order); (b) enforce our
Terms of Service, this Privacy Policy, or other contracts with you, including
investigation of potential violations thereof; (c) respond to claims that any
content violates the rights of third parties; and/or (d) protect the rights,
property or personal safety of us, our platform, our customers, our agents and
affiliates, its users and/or the public.
We likewise may provide information to other companies and organizations
(including law enforcement) for fraud protection, and spam/malware prevention,
and similar purposes.
Sharing In Event of a
Corporate Transaction: We may also share personal information in the
event of a major corporate transaction, including for example a merger,
investment, acquisition, reorganization, consolidation, bankruptcy,
liquidation, or sale of some or all of our assets, or for purposes of due
diligence connected with any such transaction.
Sharing With Service
Providers: We share any personal information we
collect with our service providers, which may include (for instance) providers
involved in tech or customer support, operations, web or data hosting, billing,
accounting, security, marketing, data management, validation, enhancement or
hygiene, or otherwise assisting us to provide, develop, maintain and improve
our services.
Aggregate and Deidentified
Information. We may aggregate and/or de-identify
any information collected so that such information can no longer be linked to
you or your device (“Aggregate/DeIdentified Information”). We may use Aggregate/De-Identified
Information for any purpose, including without limitation for research and
marketing purposes, and may also share such data with any third parties,
including advertisers, promotional partners, and sponsors, in our discretion.
Please also refer to Section 3 below, which further describes
our business purposes for collecting and sharing personal information.
3. OUR
BUSINESS PURPOSES FOR COLLECTING AND SHARING PERSONAL INFORMATION
Generally speaking, we collect
and share the Personal Information
that we collect for the following purposes, as we also have described in our
Privacy Policy.
|
Our Purposes for collecting, using
and sharing Personal Information
|
|
Data marketing
services, for example:
•
Generally,
creating data marketing tools and products for our marketer clients, as more
fully described in our Privacy Policy (and on our websites). This includes our provision of datasets,
data “appends” (connecting data across datasets), data “scoring” (providing
inferences about potential consumer behavior), data hygiene services (helping
customers to evaluate, validate and correct personal information they hold),
and security and antifraud services (helping customers to identify
potentially fraudulent activity).
•
Helping our
Clients identify and understand their consumers better, by providing insights
about them and managing loyalty programs, as well as providing financial and
other scoring products.
• Assisting our Clients through our
Services to provide their current and prospective customers with better
service, improved offerings, and special promotions, for instance, advising
on which current or prospective customers are most likely to be interested
(or disinterested) in certain offers.
|
|
Online targeting, for
example:
• Creating or helping to create
defined audience segments based on common demographics and/or shared (actual
or inferred) interests or preferences (e.g., households with prospective
students). When we do this, we work with a data partner that “matches” our or
other Information through de-identification techniques (such as through coded
data “hashing”) with online cookies and other identifiers, in order to target
and measure ad campaigns online across various display, mobile and other
media channels.
•
Assisting
Clients in creating “identity” graphs, to help locate users across various
channels, such as based on common personal, device-based, or network-based
identifiers (e.g., IP address, email address).
|
|
Additional marketing
services, for example (which may overlap with “data marketing services”
above):
•
Assisting in
targeting and optimizing of direct mail and email campaigns, display, mobile
and social media marketing, including by providing customer insights.
•
Measuring the
effectiveness of online or offline ad campaigns by determining which messages
are most likely to be seen or opened by which types of consumers, or which
types of ads are most likely to lead to purchases.
•
Analyzing and
optimizing our Clients’ (or their service providers’) proprietary databases, or helping Clients to identify and mitigate
potential fraud.
•
Providing
“verification” or data “hygiene” services, which is how companies update
and/or “clean” their databases by either verifying or removing or correcting
old, incorrect or outdated information.
|
|
Operating our
Services, for example:
•
improving, testing, updating and verifying our own database.
•
developing new products.
|
• operating, analyzing, improving, and securing our Services.
|
|
Other internal
purposes, for example:
For internal research, internal
operations, auditing, detecting security incidents, debugging, short-term and
transient use, quality control, and legal compliance. We use the information collected from our
own website, from social networks, from other “business to business”
interaction (such as at trade shows) or from data compilers for the above, as
well as for our own marketing purposes.
|
|
|
|
|
|
|
|
|
4. YOUR CALIFORNIA RIGHTS AND CHOICES
Without being discriminated against for exercising these
rights, California residents have the right to request that we disclose what
personal information we collect from you, to delete that information, and to
opt-out of the sale of your personal information, subject to certain
restrictions. You also have the right to designate an agent to exercise these
rights on your behalf. This section
describes how to exercise those rights and our process for handling those requests. (To the extent permitted by applicable law,
we may charge a reasonable fee to comply with your request.) Please note that sometimes we act as a
“service provider” for our clients, in which case we receive and act on instructions
from the client(s) as to the client data provided: any requests to exercise rights with respect
to data we handle on behalf of a client should be directed to the particular
client.
a. Right
to request access to your personal information
California residents have the right to request that we
disclose what categories of your personal information that we collect, use, or
sell. You may also request the specific pieces of personal information that we
have collected from you. However, we may withhold some personal information
where the risk to you or our business is too great to disclose the
information.
b. Right
to request deletion of your personal information
California residents may also request that we delete any
personal information that we collected from you, such as if you have been a
customer of ours. (Note that this is
different from your right to “opt out” of us selling your personal information,
which is described below; also note that we do not generally collect personal
information directly from consumers.)
However, we may retain personal information for certain important
purposes, such as (a) to protect our business, systems, and users from
fraudulent activity, (b) to address technical issues that impair existing
functionality (such as de-bugging purposes), (c) as necessary for us, or
others, to exercise their free speech or other rights, (d) to comply with law
enforcement requests pursuant to lawful process, (e) for scientific or
historical research, (f) for our own internal purposes reasonably related to
your relationship with us, or to comply with legal obligations. Additionally, we need certain types of
information so that we can provide our Services to you. If you ask us to delete it, you may no longer
be able to access or use our Services.
c. Right
to “opt-out” of the sale of your personal information.
California residents may opt out of
the “sale” of their personal information. California law broadly defines what
constitutes a “sale” – including making available a wide variety of information
in exchange for “valuable consideration.”
Depending what information we have about you, and whether we
have included any of it in our marketing products and services, we may have
sold (as defined by California law) certain categories of information about you
in the last 12 months, as described in the above table in Section 2 of this
Addendum.
If you would like to opt out, you may do so as outlined on
the following page: Do Not Sell My Personal
Information
d. How
to exercise your access and (if applicable) deletion rights
California residents may exercise their California privacy
rights by sending an email to privacy.compliance@accudata.com, submitting your
request to optout.accudata.com/request/opt-out, or by contacting us at (800)
371-7080.
For security purposes (and as required under California law),
we will verify your identity when you request categories or specific pieces of
personal information we may have received about you.
You will need to confirm your identity by answering a series of questions that
confirm you are the person you claim to be.
Once we have verified your identity, we will respond to your
request as appropriate:
• Where you have requested the
categories of personal information that we have collected about you, we will
provide a list of those categories.
• Where you have requested specific
pieces of personal information, we will provide the information you have
requested, to the extent required under the CCPA and provided we do not believe
there is an overriding privacy or security concern to doing so.
• Where you have requested that we
delete personal information that we may have collected from you, we will seek
to confirm whether your request is for an “opt out” or a “deletion”: because “opt out” or “do not sell” rights
enable us to maintain your information for “suppression” purposes – i.e., to
prevent us from selling information about you in the future (which is what many
consumers requesting “deletion” actually desire to occur) -- we try to explain
this in order to ensure we are meeting consumers’ preferences. (In addition, “deletion” rights only apply to
information that we have collected “from” consumers – which does not apply to
much of the information in our databases.)
• Upon completion of the above process,
we will send you a notice that explains the categories of personal information
or specific pieces of information we were able to locate about you, whether we
(1) deleted, (2) deidentified, or (3) retained the information we collected
from you in our suppression file.
Certain information may be exempt from such requests under applicable
law.
If we are unable to complete your requests fully for any of
the reasons above, we will provide you additional information about the reasons
that we could not comply with your request.
e. Right to
nondiscrimination.
We will not
deny, charge different prices for, or provide a different level of quality of
goods or services if you choose to exercise these rights.
f. Information
about persons under 16 years of age
We do not knowingly collect personal information from minors
under 16 years of age in California unless we have received legal consent to do
so. If we learn that personal information from such California residents has
been collected, we will take reasonable steps to remove their information from
our database (or to obtain legally required consent).
g. Authorized agents
You may also designate an agent to make requests to exercise
your rights under the CCPA as described above. We will take steps both to
verify the identity of the person seeking to exercise their rights as listed
above, and to verify that your agent has been authorized to make a request on
your behalf through providing us with a signed written authorization or a copy
of a power of attorney.
Consumer Access Request